Ali Pearce joins as SWPL Digital Content and Communications Officer

The Scottish Women’s Premier League (SWPL) is excited to announce the appointment of Ali Pearce as its new Digital Content and Communications Officer. The development of this role reflects the SWPL’s ongoing commitment to enhancing the digital presence and communications of the league as part of its broader strategy to promote and enhance the visibility of women’s football in Scotland.

Ali will oversee the development and implementation of the league’s digital content strategy, focusing on enhancing fan engagement, promoting the success of players and teams, and advancing the league’s brand through innovative content. Additionally, this role will be responsible for strengthening media relationships and ensuring effective communication across all digital channels including social media platforms, website content and press relations.

Ali has a degree in international marketing and joins the SWPL having most recently worked as a Marketing Executive at RBH Management where she worked for two years and was responsible for the wider social media strategy and leading digital campaigns for major hotel brands and independent hotels.

Fiona McIntyre, SWPL Managing Director, said: “We are delighted to have Ali join us. She was the standout candidate through the recruitment process, and we’re delighted to add her expertise and passion to our team at the SWPL.

“Ali joins at an exciting time as we continue to work to grow the league and increase its visibility. Ali’s experience and creative approach to digital communications will be invaluable in helping us connect with our passionate fan base and share the incredible stories of our players, teams and the league.”

Ali Pearce, SWPL Digital Content and Communications Officer, said: “I am delighted to be joining the SWPL team. I am a huge supporter of women’s football and have closely followed the growth of the SWPL, along with so many others. I look forward to developing engaging content that celebrates the incredible achievements of the players, clubs and the league as a whole”.