Leading tech firm HALO seal unique Scottish football sponsorship deal

Scottish football’s three senior bodies have agreed a groundbreaking seven-figure deal with UK-based software firm HALO as Official Technology Partner.

Brokered by Scottish Football Marketing, the landmark agreement is the first joint sponsorship to include each of the Scottish FA, the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (SWPL).

The three-year partnership will see IT help service HALO make available its best-in-class ITSM products and services to improve data capabilities and internal processes.

The deal will also see the company’s branding showcased on Scotland National Team training kit sleeves as well as across William Hill SPFL and ScottishPower Women’s Premier League games, and the Premier Sports Cup and the SWPL’s Sky Sports Cup, through live, in-game insights and statistics.

Co-founder and CEO, Paul Hamilton, is a proud supporter of Scottish football and a regular attendee at Scotland National Team matches. HALO’s commitment to sport is already well-established, as Title Partner of the World Snooker Championship, in addition to their prominent sponsorship of Ipswich Town FC.

Brendan Napier, Commercial Director of Scottish Football Marketing, said: “This first of its kind deal is hugely exciting for Scottish football and launching it with such an established business like HALO adds even more potential to this partnership.

“Paul Hamilton and his team are laser focused on a customer-first approach and are relentless in their pursuit of delivering world class products and services.

“We are looking forward to seeing the impact they will have on our ways of working and can’t wait to see their brand proudly displayed on our Scotland National Teams’ training sleeves.”

Paul Hamilton, HALO Co-Founder and Chief Executive Officer, said: “I’ve followed Scotland home and away since I was a kid, living every high and low with the team. To now be in a position where we can work with the SPFL, SWPL and the National Team is honestly beyond my wildest dreams. It’s a privilege and a responsibility we take seriously, to help Scottish football flourish for years to come.”

Ian Maxwell, Chief Executive of the Scottish FA, said: “It’s great to have HALO on board as the Official Technology Partner of the Scottish FA and we look forward to seeing their branding on the sleeve of our Scotland National team training kit.“We welcome their expertise and support – not only in their enthusiastic backing of Scottish football but also in terms of bolstering our internal processes.”

Neil Doncaster, Group Chief Executive of the SPFL, said: “We are delighted to partner with HALO and look forward to their insights powering our live matches on Sky Sports and Premier Sports.”

Fiona McIntyre, Managing Director of the SWPL, said: “We are thrilled to welcome HALO as the Official Technology Partner of the Scottish Women’s Premier League. Their visible support across our competitions, including the ScottishPower Women’s Premier League and Sky Sports Cup, reflects a shared commitment to growing the profile and professionalism of women’s football in Scotland.”

Scottish Football Marketing is a joint venture between the SPFL, The Scottish FA and the Scottish Women’s Premier League, established to act as a central resource for Scottish football marketing inventory.