Scottish Women’s Premier League and Ocean Outdoor enter partnership

Ocean Outdoor and the Scottish Women’s Premier League enter partnership to enhance the visibility of women’s football

Ocean Outdoor has been appointed official Digital Out of Home (DOOH) supplier to the Scottish Women’s Premier League (SWPL), building on the company’s aim to drive participation in women’s sport at grassroots and elite professional level.

The partnership sees Ocean collaborating with the SWPL to produce original content for large format DOOH, showcasing the league’s key players and moments throughout the season.

The goal is to increase the visibility of the SWPL, their clubs and players across Scotland and beyond, and to inspire the next generation of women’s footballers, using DOOH as a channel to reach more, diverse audiences, ultimately helping to grow the game.

The partnership mirrors those Ocean already has in place with the Women’s Super League and England Rugby to advance opportunities in women’s sport.

Announcing the partnership, SWPL managing director Fiona McIntyre, said: “The partnership with Ocean Outdoor represents an exciting step forward for elite women’s football in Scotland.

“By putting the League and our clubs in front of more people, we can build greater awareness, elevate the profile of our players and the competitions, as well as encourage more supporters to experience SWPL matchdays firsthand. Growing attendances, deepening community engagement and creating a stronger national presence for women’s football are key priorities, and this partnership will play an important role in helping us achieve them.”

Ocean head of content and sponsorship Kevin Henry said: “This partnership will focus on the main elements of the season – the players, the clubs, the big derbies – but also use the opportunity to create more awareness and buzz by bringing to light some of the initiatives specific to women’s football at a local club level, something our screens and spaces are well positioned to deliver.”

This year, Ocean has broadcast coverage and highlights of the Guinness Women’s Six Nations supported by the RFU, the Women’s T20 Cricket World Cup, Wimbledon and the Winter Olympics. In September, Ocean announced an exclusive agreement with Sky Sports to present top action from women’s tennis (US Open) and golf (Solheim Cup) across its city-centre large format screens.

For the past two years, Ocean has also sponsored Northern Grit, Sporting Glory, celebrating women in sport in Manchester.

According to Route/ Ipsos, Ocean is Scotland’s leading provider of large format DOOH, with a presence in Glasgow, Edinburgh, Aberdeen and Dundee.